marketanalysis Can Customer Discovery be a Dead End? November 17, 2011 by startupengineering . It seems to us that startups face four categories or risk: customer/product match business model, protagonist/team, money, and implementation/technology. These things interact. So for example, getting traction on the customer/product match can enable you to bring in money that can enable
marketanalysis Glossary for Startup Engineers December 4, 2011 by startupengineering . “Wipe your glosses with what you know.” James Joyce, Finnegan’s Wake “To be a good diagnostician, a physician needs to acquire a large set of labels for diseases, each of which binds an idea of the illness and its symptoms, possible antecedents and causes,