cognitiveillusions Three Things You Can Learn from Optical Illusions in less than Three Minutes November 3, 2012 by startupengineering . Why is the old lady looking down? [Image] Lesson 1: Unprompted, people viewing this image divide fairly evenly between those who see an old lady looking down, and those who see a young woman looking away. But mentioning the old lady in the question dramatically
cognitiveillusions Bombs in Boston and Ideas that Bomb April 19, 2013 by startupengineering. A very perceptive, connected, media savvy, friend just wrote some nonsense to me about the terrible events in Boston over the last few days. He wrote “ who would have thought that the blow-back from Chechnya would come to America in the form of an attack
cognitiveillusions Confirming your Customers October 29, 2014 by Matt Chanoff . “Science is what we do to keep us from lying to ourselves.” Richard Feynman “A man sees what he wants to see and disregards the rest.” Paul Simon, The Boxer Who are your customers? Entrepreneurs have a bias toward action, and you can’t
startupengineering STARTUP ENGINEERING Startup Engineering is a program and framework for finding genuine unmet demand and building scalable companies to satisfy it. Startup engineers take a “problem first” approach to identify inadequately addressed pain in their customer’s personal or professional lives. They generate theories about customer improvement goals and the constraints that
startupengineering Starting up a company today is like performing surgery in the 19th century August 30, 2013 by Merrick Furst . Imagine you are a surgeon in the 1890s. Recent developments in anesthesia and antisepsis had made surgery much more practical. The great 19th century scientific project of categorizing and diagramming the physical world had spread to medicine with the publication of Gray’s Anatomy.
startupengineering The Velveteen Startup: A Flashpoint Holiday Fable December 7, 2013 by Matt Chanoff. THERE was once a velveteen startup, and in the beginning he was really splendid. He was fat and bunchy, as a startup should be; his technology was inspiring, his CEO visionary, and his market narrative had threads of real interest from customers. Many people
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